Harper & Yve

A new collection deserves more than a launch. It deserves a moment. We proudly supported the opening of the Harper & Yve pop-up on Haarlemmerdijk, launching their new Bandida collection in collaboration with Lenta Living. We brought together creators and press to transform a physical retail experience into a social-first activation. By curating the guest list and bringing together the right mix of fashion voices, we created an event that generated authentic content and extended the excitement far beyond opening day, turning the collection launch into a memorable online and offline brand experience.