TOPSHOP

Launching TOPSHOP TOPMAN in the Netherlands To mark the return of TOPSHOP, now available at Wehkamp Retail Group, we brought together a curated group of over 65 talents and press to reintroduce the brand to the Dutch market. The event resulted in a strong wave of content and coverage, and we’re still counting: - 70+ social publications on IG & TikTok - 13 online articles - Total social reach: 385K Beyond reach, the collection clearly resonated, from high guest engagement to positive feedback on TOPSHOP’s nostalgic return. The lookbook-led gifting allowed guests to select pieces that matched their personal style, translating into authentic and relevant content. The event was hosted at our own LIS NL office, creating an intimate and on-brand setting for this relaunch moment. Thank you BESTSELLER, TOPSHOP TOPMAN & Wehkamp Retail Group for this great collaboration!