TOPIKÁ x Sanne van Lierop

How do you make a pantry product feel desirable? By creating an experience people want to be part of. Together with TOPIKÁ, we transformed NOOK Amsterdam into a fully immersive Greek-inspired brand world, where every detail celebrated the product. A beautiful styled intimate dinner hosted by Sanne van Lierop where every dish highlighted TOPIKÁ olive oil, cocktails by MR Porter and Menno’s bread dipped into an olive oil fountain that stole the show. Next to that, it was a weekend-long restaurant takeover. Guests experienced TOPIKÁ through food, design and storytelling. By turning olive oil into the centre of the experience, we created wide social reach but also drove high on-site sales, showing the true impact of an immersive brand experience.