Hawaiian

Building Hawaiian Bowl’s digital presence in the Netherlands Over the past period, we worked on strengthening HAWAIIAN Bowl’s digital presence in the Netherlands with a fully digital-first approach. Instead of relying on physical activations, we focused on scalable, high-quality content created in collaboration with creators. Micro creators played a key role by delivering authentic, on-brand storytelling that closely aligns with HAWAIIAN Bowl’s audience and allowed us to maintain consistent visibility. A select group of macro creators was added to further elevate engagement and reach. Content was distributed across Instagram and TikTok, supported by Instagram Collabs and TikTok Spark Ads to extend visibility beyond organic performance. Performance highlights: - 25 micro creators delivering 48 content pieces - 5 macro creators delivering 5 high-engagement pieces - Total social reach: 1.3M This combination of scalable micro-creator content and targeted macro collaborations enabled us to build strong, consistent visibility and establish a solid digital foundation for HAWAIIAN Bowl within the Dutch market.