Zum Barbarossa

Building brand awareness for restaurant Zum Barbarossa through curated influencer experiences At LIS Brands, we support Zum Barbarossa in building brand awareness and creating a loyal network of brand ambassadors through carefully curated influencer collaborations. With a strong focus on experience-driven content, we developed a strategy that brings the unique atmosphere of the restaurant to life through authentic storytelling. Each month, we invite a selection lifestyle influencers to dine at Zum Barbarossa. In exchange, each guest shares their experience through social-first content, resulting in organic visibility that feels both personal and aspirational. By consistently activating new profiles, we ensure a continuous stream of fresh audiences, while simultaneously building long-term affinity with returning ambassadors. Our approach includes: Monthly influencer invite with carefully selected lifestyle and food profiles Focus on authentic, experience-led content (food, ambiance, storytelling) Building a long-term network of brand ambassadors Always-on visibility through consistent collaborations Results so far: 29 unique influencer collaborations 250K+ organic reach across Instagram and TikTok A special thank you to the team at Zum Barbarossa Celine Hartwich & Meike Omtzigt for the ongoing trust and collaboration.