Icon Denim

Scaling ICON DENIM’s visibility through targeted gifting across NL, BE & ES For ICON DENIM, we executed a targeted gifting campaign across the Netherlands, Belgium and Spain, working with a strong curated mix of fashion, lifestyle and streetwear creators. The strategy focused on authentic, gifting-only collaborations designed to drive organic visibility and high-quality content across Instagram and TikTok. Across the first 3-month period, this resulted in: 70+ organic IG & TikTok posts 2.1M+ total social reach Strong multi-post output per creator, showing clear brand affinity Fully organic execution, with no paid media support Overall, ICON DENIM saw strong traction across all three markets within a relatively short timeframe, with creators genuinely engaging with the brand and translating that into consistent, high-quality content. A special thanks to @icondenim, @gianmarco for the great collaboration.